A beautifully crafted bowl sleeve is a wonderful option that businesses can use to present the crockery and several other types of items. The unique open style design of this packaging facilitates the different product units to stay together. Common material brands can choose for their manufacturing are eco-friendly kraft stock, bux board, and pressed cardboard.
They are manufactured in hundreds of designs depending upon the shape of the product to be put in. The upper side also acts as the handle to carry the items. Printing the details over top and sides facilitates the selection of bowl sleeve customers in retail stores. The customized bowl sleeve packaging is an outstanding option for the attractive display of products.
Moreover, this is a source to provide information about the products like crockery and other kitchen essentials. Still, there is room for improvement in their design. This improvement can increase the buyer’s engagement and could lead to higher sales volumes. Here are 7 secret tips to improve this packaging solution.
Product-Specific Base Design:
The custom bowl sleeve is mostly used for the crockery items having a round base like the bowls. This open-style packaging is becoming popular all over the world because of the support it provides to the crockery. Mainly it is used in the stores with excessive crockery over the display. So, it is essential to provide them with the support that could help in carrying.
And saving their base from getting scratches during transportation and display. It is only possible when the whole base is covered by some material. Therefore, extend the area of this sleeve according to the base area of the crockery. Keep it round or square depending on the shape of the products. It will ensure the safety of these delicate items from scratches and dust.
Make The Side Walls Wider:
Several pre-made designs of the customized bowl sleeve come with small strips. Using them in this condition can result in damage to the sleeves. It will become impossible for it to carry the weight of products. Therefore, you need to increase the width. Keep the size and weight of the product in mind while doing so.
Create a perfect ratio where everything seems in balance. Making this improvement will also provide you with more areas to display any information. Moreover, carrying the items will become easier, and the sleeve will not end up splitting into two pieces and any possible damage to the fragile products.
Choose Contradictory Colors:
The bowl sleeve printing wholesale wrapped around the cookware or table crockery is not just to ensure safe and easy transportation. It also helps make the products more noticeable and attractive in the retail stores over the display shelves. Colors used in their design have vital importance to make the products stand out.
Therefore, getting finicky is necessary for their selection. All of the crockeries come in different designs, and there are limited colors that brands deal in. So, it is possible to raise the visibility by using colors that are completely contradictory to the colors of the crockery. This rule applies to all types of items for which you are going to use these sleeves.
Print Product Details Over Sides:
Several brands also prefer to print the details regarding the crockery to let people know about the materials used for manufacturing, finishes, and weight. There are several other details as well that are displayed over the custom printed bowl sleeve. Print these details in the center over the top of retail packaging.
However, it is better to print them over the side walls. The benefit that you will enjoy by it is getting the top area free for branding purposes. Use the top area to display the logo, brand name, and other slogans. Making the brand information so prominent will benefit in wide public recognition.
Get Creative In Typography:
There is always scope for some improvement, no matter how much you have made the packaging advanced or aligned with the ongoing trends. Another area in which you can improve the custom bowl sleeve is the typography. A lot of information about the brand and product is printed over them for marketing purposes.
However, people could get frustrated by reading the information in boring fonts. Therefore, change the typeface and the fonts you are using. Rather than relying on the available options, hire professional designers and get your custom fonts. The style of fonts you are using to display the brand information impacts consumer behaviors.
Apply Coating Finishes:
The customized bowl sleeve covering the crockery and other items is always directly exposed to the customers. It means the direct exposure to the external atmosphere as well that can impact the printed content and quality. So, it is essential to take some measures that could extend the lifetime of these sleeves.
Use of the finishing options is one such tactic that enhances the charm of packaging solutions along making them last longer. There are several coatings like gloss, matte, and varnish. These coatings preserve the printed content and kraft paper material from the humidity and other influencing factors.
Get Design In A Single Sheet:
The design of the custom printed bowl sleeve packaging and manufacturing method determines their durability and ability to carry weight. These bands, including the joints, will weaken the overall structure that will carry less amount of weight or can split otherwise. Therefore, choose a design that could get manufactured without the involvement of the joins.
The single sheet designs also last longer along offering support. Joins attached with the glues can lose their sturdiness and hence the shape. Moreover, such designs with zero involvement of the sticking materials are also considered eco-friendly and help build a positive brand image.
These secret tips are practically tested and are an extraction from the experiences of successful businesses. Implementing them in the bowl sleeve packaging will offer more support to the fragile products along making them noticeable in the retail stores. Implementation of these tactics does not cost any additional money as it is only a matter of using existing elements with more creativity.